Modernizing a Family Legacy - Rodriguez HVAC
Success Stories
4 Min Read
Trent Rodriguez successfully modernized his father's traditional HVAC business by transitioning from yellow pages to digital marketing with ServicePixel. The implementation of emergency service promotions and seasonal maintenance campaigns resulted in a 215% increase in emergency calls and 167% growth in service contracts, while preserving the trusted family business atmosphere that made them successful for 30 years.
The Challenge
Trent Rodriguez inherited his father's 30-year-old HVAC business, which relied entirely on word-of-mouth referrals and yellow page ads. The company was losing market share to newer competitors with strong digital presence. Service calls were declining, and younger homeowners weren't finding them online.
The Turning Point
After losing a major commercial contract to a newer company with better online visibility, Mike realized he needed to modernize his father's business while maintaining its trusted reputation.
Implementation
Month 1: Digital brand refresh and website launch
Month 2: Emergency service promotion system
Month 3: Seasonal maintenance campaign setup
Month 4: Customer review automation
Month 6: Preventive maintenance program promotion
The Results
Emergency calls up 215%
Service contracts increased 167%
New customer acquisition up 143%
Marketing spend reduced 70%
Time saved: 20 hours per week
Long-Term Benefits
Successfully modernized brand image
Created recurring revenue streams
Improved customer communication
Enhanced emergency response system
Preserved family business legacy
Client's Thoughts
"My father was originally skeptical about changing anything, but now he's amazed at how we've grown while keeping our family business feel. ServicePixel helped us compete with the big companies without losing our identity. The automated marketing has changed our business." - Trent Rodriguez, Owner
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